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UFC pay per view numbers are increasingly unknowable in the streaming era. In the old cable TV days, Dave Meltzer and others with insider contacts in the cable industry could compile reasonably accurate analysis but in 2023 only Disney, ESPN, Endeavor and UFC brass know for sure.
Henry Cejudo makes claims about UFC 292 PPV sales
Former two-division UFC champ Henry Cejudo has been taking advantage of that information vacuum to disparage the drawing power of new bantamweight champ Sean O’Malley.
“Guess what, guys, I have friends at ESPN. I’m not gonna say who but Sean O’Malley [vs. Sterling] did anywhere between 300,000 to 350,000 [PPV buys],” Cejudo said on his YouTube channel (transcription via MMA Fighting). “That’s it. That’s all Sean O’Malley made in pay-per-view buys. Is 350,000 pay-per-view buys — is that a surplus or is that down? The other guy who will probably more likely know is Aljamain Sterling.
“Everyone was projecting that this event was one of the biggest of the year. It’s not true. So, my question is to Sean O’Malley: Do you have that sauce to sell, to be a pay-per-view superstar? Yeah, you just won the belt but you would imagine you’re fighting in Boston against a current champ who has gone down and got wins over legends, how big is the name of Sean O’Malley? Yeah, does he have a following through Instagram? 100 percent. But can he sell pay-per-views?”
Sean O’Malley whips out much bigger numbers in response
Not one to let a diss from a rival slide, Sean O’Malley took to X (formerly Twitter) with a counter-claim.
“Henry sayin Me and Aljo “only” did 350k ppv according to his (girlfriend ) source. I just talked to the ufc and I heard upwards of 570k … legit no kizzy not making this up heard Aljo vs Henry did 135k. Also Henry 5’2 lol”
As a point of comparison, Dan Raphael reported Jake Paul vs Nate Diaz did 450,000 buys.