Sterling vs. O'Malley - A masterclass on how NOT to promote a fight
Aljamain Sterling vs Sean O'Malley? The road from promoting UFC 292 to bashing the headliner is one the UFC President is struggling to navigate
MMA doesn't have media, it has UFC disinformation distributors
Despite what Dana White and the MMA media wants you to believe, the UFC didn't "release" Francis Ngannou.
Dana White says Ngannou 'won't take risks' but the UFC business model is 100% risk free
Dana White said Francis Ngannou's PFL contract is a sign he doesn't want to take risks (the kind his UFC has been putting fighters in for years).
Why Dana White is absolutely right to question what PFL is doing with Francis Ngannou
Despite obvious bias, Dana White (the man who has vanquished multiple competitors) should know what it means to see smoke.
Has the UFC product fallen off? - Dear Roxy 21
Roxanne Modafferi is back with another edition of her 'Dear Roxy' column, tackling reader questions on the UFC, training, and life after fighting.
The BMF belt, and other stupid fake UFC championships
The BMF belt, and the MMA leader that enjoys cheap marketing ploys.
Francis Ngannou is proof that betting on yourself can pay off (again)
Francis Ngannou rolled the dice and got what he wanted, and we should be happy for him
Francis Ngannou vs Jon Jones trash talk fiesta has begun.
MMA Squared tackles Francis Ngannou and Jon Jones' recent back and forth.
UFC Banned Questions: Is Conor McGregor playing the UFC?
Here are the questions Bloody Elbow would have asked Dana White after UFC ABC (if we were allowed in the building)
UFC Fight Night: Rozenstruik vs. Almeida - Winners and Losers
The real winner and losers from UFC Fight Night: Rozenstruik vs. Almeida
KSI is the ringleader of this circus he created... and I don't hate it?
A KSI editorial? Yes, BE is going there...
Does ONE champ Demetrious Johnson need to retire?
No one can tell Demetrious Johnson when to retire, except maybe a legend or two...
UFC 288: Banned Questions
Here are the questions Bloody Elbow would have asked Dana White after UFC 288 (if we were allowed in the building).
Fact check: Is PowerSlap really '#1 in all of sports'?
Dana White's Power Slap claims are reminiscent of his past UFC proclamations about how the MMA organization would outrun the NFL and the World Cup.
Let the haters hate, Aljamain Sterling is still the gold standard
Aljamain Sterling can let the haters hate. After UFC 288, everyone knows who rules the land at 135, and it sure isn't the King of Cringe
UFC 288: Sterling vs. Cejudo - Winners and Losers
The real winners and losers from UFC 288: Sterling vs. Cejudo
UFC Apex cards are bad business
UFC Vegas events held at their Apex facility don't seem to be generating as many new ESPN+ subscriptions. It's not hard to see why.
MMA fighter’s call for public executions of Trans allies exposes Elon Musk’s Twitter Blue dilemma
Former MMA fighter Jake Shields asked his followers whether they would support public executions for Trans allies. Many blue-checked Twitter accounts did. Elon Musk was not happy.
Fight or Flight: A Choose Your Own Adventure Story
You’ve probably thought about it, said it out loud: "If I were Nate Diaz, I would’ve…" So, let's take that thought and run with it.
Gracie vs. Sakuraba — The longest MMA fight ever | This Day in MMA History
Step back into yesteryear as Bloody Elbow takes a look back at the Pride Grand Prix 2000 Finals and the legendary fight between Royce Gracie and Kazushi Sakuraba.
Conor McGregor Should Sign with BKFC
A relationship between Conor McGregor and BKFC makes lots of (dollars and) sense.
Nate Diaz and the Art of Self Defense as a Promotional Tactic
When alleged battery is just part of the brand
AI is coming for martial arts
Your regular rundown of the studies, experiments, and hard science going on in the world of mixed martial arts. This week focusing on the growing field of artificial intelligence.
MMA SQUARED: UFC's strangely honest marketing of this week's fight card.
How does the UFC connect with fans when the card is this top heavy?
'Does it bother you that your prime was spent fighting in relative obscurity?' | Dear Roxy 20
Roxanne Modafferi tackles your questions, Happy Warrior style, in her latest ‘Dear Roxy’ column for Bloody Elbow.
MMA SQUARED: Predicting the future UFC Heavyweight champ (it's not Jon Jones)
Sergei Pavlovich won a fight, but we care because of Jon Jones fantasy matchmaking.
Burns and Muhammad: Dana White won't be able to heal the brain damage you take
The effort made pleasing Dana White so as to not get passed over could easily be for nothing.
Fighter's declaration has UFC's anti-gambling stance looking soft
The UFC should have addressed Sam Hughes' boyfriend betting on her fight.
MMA media fumbled on the UFC Hawaii question
MMA media gave Dana White a pass when discussing a UFC Hawaii event
MMA SQUARED: Dana White says the UFC isn't woke? FALSE. Combat Wombat has receipts.
Intrepid MMA journalist Combat Wombat has the receipts about Dana White's woke deceit.