UFC on Fox: Brock Lesnar, Alistair Overeem Targeted by UFC, Fox Marketing Push
Last week during an interview with USA Today’s Sergio Non, UFC co-owner Lorenzo Fertitta conveyed the perfect message of what fans can expect from their new…
Leland Roling Archives: 11/2011
UFC on Fox: Mark Munoz, Tito Ortiz, Fabricio Werdum Predict Velasquez vs. Dos Santos
Former UFC light heavyweight champion Tito Ortiz, Strikeforce heavyweight Fabricio Werdum, and UFC 138 headliner Mark Munoz make their predictions of the main event heavyweight…
Chael Sonnen Gets Wish, Dana White Confirms Rematch With Anderson Silva
According to the UFC President Dana White, UFC middleweight champion Anderson Silva will defend his title against his nemesis Chael Sonnen, whether he likes it…
UFC on Fox: With Clay Guida vs. Ben Henderson in the Dark, Lightweight Title Picture Gets Murky
UFC veterans Clay Guida and Ben Henderson couldn’t have been pleased with the UFC’s newest television partner, Fox, last week when it was confirmed by UFC…
UFC on Fox: The Challenge of Promoting Cain Velasquez and Junior dos Santos
Like the other two million reported viewers, I tuned in for the debut of UFC Primetime: Velasquez vs. Dos Santos on Fox last Sunday. Admittedly, my expectations…
UFC on Fox Predictions: Fighters Weigh In on Velasquez vs. Dos Santos
The UFC on Fox is less than one week away, and the UFC’s marketing department is churning out content to make sure this is one…
ProElite’s Weekend Blunder Isn’t Their Only Problem Moving Forward
It’s difficult to remember a time when former UFC heavyweight champion Andrei Arlovski wasn’t the butt of a joke or considered a walking punchline. After…
UFC 138: United Kingdom Left Out in the Cold as UFC Expands Internationally
Believe it or not, UFC 138 will mark the UFC’s first visit to England in 2011. The emerging market once spearheaded the UFC’s efforts to…
UFC’s Poor Decision Squanders Opportunity to Promote Ben Henderson, Clay Guida
Yesterday during the UFC on Fox conference call with UFC President Dana White, champion Cain Velasquez, and challenger Junior dos Santos, news was finally released…
Hatsu Hioki’s Call to Japan and How Times Are Changing
There was a certain expectation in the minds of hardcore fans when Japanese featherweight kingpin Hatsu Hioki stepped into the Octagon this past Saturday at…