The recent announcement of the UFC’s deal with Paramount has added to the record fee TKO made with their latest WWE deal.
Dana White recently made the announcement about the end of pay-per-view, as the UFC signed a deal with Paramount to show their big events on the channel.
This ended 32 years of the company relying on the PPV model, with legends like Conor McGregor and Brock Lesnar drawing millions of buys during their peak years in the octagon.
This new deal is the biggest one any fighting promotion has ever signed, and only adds even more wealth to TKO and its growing empire.
- READ MORE – Dana White details recent conversation with Conor McGregor after his return to training ahead of UFC return
The $7.7 billion UFC deal adds to WWE’s record-breaking Netflix agreement to earn TKO billions over the next few years
The deal that the UFC signed with Paramount is the biggest in fighting history, earning them an eye-watering sum of $7.7 billion over seven years.
This is a 1000% increase from UFC’s original deal with FOX in 2012, showing the incredible growth the company has had over the past decade.
This $1.1 billion deal came less than two years after the UFC and WWE merged and formed one parent company named TKO.
At this time, both promotions, one fighting and one professional wrestling, have seen massive increases in their broadcasting deals to make the conglomeration of companies even bigger.
| Company | Deal length | Yearly income | Total income |
| UFC | 7 Years | $1.1 billion | $7.7 billion |
| WWE | 10 Years | $500 million | $5 billion |
| TKO | N/A | $1.6 billion | $12 billion |
WWE penned a $5 billion deal with Netflix last year and began streaming content on the platform in January 2025, both in the United States.
The addition of this $500 million-per-year, ten-year deal brings the total of the two deals up to $12.7 billion in total, an astronomical fee and more than either company could even imagine just a few short years ago.
WWE wrestlers have already seen some big contracts handed out following this deal, while Dana White has ensured that fighter pay will increase when the new UFC/Paramount deal kicks in at the start of 2026.
The deal for WWE isn’t their only big-money deal, as they also have broadcast deals secured with Peacock and NBC in the United States, as well as numerous other contracts worldwide.
The UFC and WWE merger has increased the value of both companies by a remarkable amount
The merger of WWE and UFC to form TKO has done incredible numbers for both companies, and their value and income continue to grow.
Less than two years after TKO was established on September 12, 2023, this new company has seen an incredible increase in stock pricing, seeing a 93% growth in 2024 alone.
Revenue for both companies has increased an incredible amount, with the Paramount deal almost quadrupling the income that ESPN was paying to broadcast select events between 2019 and 2025.
The continuous dropping of TV ratings for everything but live sports has seen record rights deals done across numerous different sports, including the NFL, NBA, and soccer.
TKO has taken this demand for live content and used it to secure over $12 billion in rights deals since the merger, as their leadership over the two companies has been an unmitigated success so far.