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Jon Jones announces huge career move as he looks to cement ‘true legacy’ after UFC retirement

Jon Jones announced what is next for him just two days after retiring from MMA.

On Saturday, Jones confirmed his career is over after Dana White broke the news at UFC Baku.

‘Bones’ previously revealed his plan to become an actor after his Hall of Fame UFC run was over.

However, the greatest fighter in MMA history has now signed a deal to enter the business world.

Jon Jones speaks to Joe Rogan following UFC 309 win.
Photo by Jeff Bottari/Zuffa LLC

Jon Jones announces dramatic career change

On Monday, Jon Jones revealed he is the new Chief Performance Officer at Ketone IQ.

The company is known for its ketone ester drink, which is designed to provide sustained energy and focus without relying on sugar or caffeine.

“I couldn’t be more thrilled to announce my new position at @ketone as their Chief Performance Officer.” Jones wrote on Instagram.

“It’s been great in the cage, but I want my true legacy to be the way that I conduct business, putting my best foot forward in everything that I do. Ketone-IQ has been a game-changer in my daily life, giving me more mental clarity, focus, and fuel to take me through each and every day.

“I believe in it so much that I became a co-owner of the company. Try it, this stuff slaps.”

Why did Jon Jones retire?

At 37 years old, Jones has achieved pretty much everything he can in the sport of MMA.

A fight with Tom Aspinall was on the table, but it didn’t excite him enough to keep going.

Following a period of uncertainty, Jones committed to his retirement decision this past weekend.

“Today, I’m officially announcing my retirement from the UFC,” he said in a statement. “This decision comes after a lot of reflection, and I want to take a moment to express my deepest gratitude for the journey I’ve experienced over the years.

“From the first time I stepped into the Octagon, my goal was to push the boundaries of what was possible in this sport. Becoming the youngest UFC champion in history, defending my title against some of the best fighters in the world, and sharing unforgettable moments with fans across the globe—these are memories I’ll cherish forever.

“I’ve faced incredible highs and some tough lows, but every challenge has taught me something valuable and made me stronger, both as a fighter and as a person.

“I want to thank the UFC, Dana [White], Hunter [Campbell], Lorenzo [Fertitta], God, my family, coaches, teammates, and all the fans who have stood by me through every chapter. Your unwavering support and belief in me have been my foundation.

“To my fellow fighters, thank you for bringing out the best in me and for the respect we’ve shared inside and outside the cage. As I close this chapter of my life, I look forward to new opportunities and challenges ahead.

“MMA will always be a part of who I am, and I’m excited to see how I can continue to contribute to the sport and inspire others in new ways. Thank you all for being part of this incredible journey with me. The best is yet to come.”