Dana White has no interest in adding a fourth combat sport to his growing roster.
During the past two decades, the UFC CEO has transformed MMA into a mainstream sport worldwide.
Dana White tried to replicate that success in slapfighting before launching a boxing league earlier this year.
However, the 55-year-old has ruled out ever getting promotionally involved in the sport of kickboxing.
Dana White rules out kickboxing move
Dana White spent most of his time talking about Jon Jones at the UFC 316 post-fight press conference.
However, one reporter in the crowd wanted to know if the UFC boss had ever considered launching a kickboxing league.
“No, White replied. “I shouldn’t say no, maybe I did. 20 years ago, we were looking at stuff.
“When I was younger, and I was a huge boxing fan, I used to like kickboxing too.
“I don’t know. I have to feel it and really like it, you know? It’s not that I don’t like kickboxing, it’s just I don’t want to promote it.
“I like Muay Thai too, but why would I pick kickboxing over Muay Thai?
“Why not do Muay Thai, which I think is way more violent?
“Yeah, I’m not into it.”
Joe Rogan told UFC to try kickboxing
Joe Rogan recently revealed that he had been trying to convince White to enter the world of kickboxing for years.
The UFC commentator believes his bosses made a big mistake by launching Power Slap instead.
“I think the UFC f—– up when they went with slap fighting,” Rogan said on his podcast in March.
“I’ve been telling them forever, ‘You guys should get into kickboxing’. If you only like stand-up fights, it’s not like the old days of kickboxing, where they were boring. The knockouts are f—— crazy.
“Kickboxing with MMA gloves in a cage would be giant. Just have a striking-only segment of the UFC.
“Glory’s got some elite fighters. I watch Glory all the time. It’s f—— exciting, but nobody’s watching it.
“Nobody knows who these people are.”