Dana White is going to make boxing’s biggest super-fight even bigger as he makes his first outing in the new sport, according to Daniel Cormier.
The UFC boss is coming to the boxing world alongside Turki Alalshikh to bring TKO Boxing to life, starting on September 12 in Las Vegas. He will put on Canelo Alvarez vs Terence Crawford at the Allegiant Stadium pitting the sport’s two pound for pound best against one another.
It was announced on social media that White will launch his new boxing venture with the fight after the pair squared off in Saudi Arabia on Saturday night. He will also be promoting a big UFC event that week, with UFC 320 coming to Guadalajara the following night.
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Dana White backed to bring ‘different level of interest’ to Canelo Alvarez vs Terence Crawford
One UFC legend with an undying loyalty to Dana White is Daniel Cormier. The former two-weight world champion had an iconic career during his fighting days, and is now one of the main voices of the octagon as a commentator.
He is, naturally, quite keen on White’s newest move in combat sport, telling fans in a new YouTube video that his boss brings a new dimension to what is already the most exciting fight in the world. “They’re two of the best boxers in the world,” Cormier said on his YouTube channel.
“They’re not over the hill at all. These are phenomenal fighters. They’re both still in their prime. Most UFC champions aren’t even under 30. I don’t know that we have one under-30 male champion right now.
“So they’re in their athletic prime, 30-35, but a couple of years ago, it might have had a little more steam because they didn’t have that performance that Canelo had last night.
“With that being said, Dana White’s going to promote this thing, and because Dana White is going to promote this thing, I feel like it will bring a different level of interest… They’re still in their athletic prime. I wish I got to see it a couple of years ago when Canelo was a little smaller.”
Boxing fans aren’t sure about Dana White’s new venture
However, Cormier’s opinion isn’t necessarily the popular take in boxing. White’s complete dominance of MMA means that he is able to use methods that viewers of his new sport don’t enjoy as much when it comes to fighter pay and other sporting issues.

“Disgusting,” one fan said after reading of his involvement while another added: “FFS. Why involve Dana White? He’s not needed! Stick to UFC”
“If this fight is on a Friday because there’s a UFC card on Saturday that’ll truly p— me off ngl lol,” a third fan wrote. “What are you doing getting that c— Dana White involved for?” someone else asked.