GLORY Kickboxing is coming back to America for a special series of events at Jake Paul’s Miami warehouse.
The flagship kickboxing brand hasn’t been in the United States since a series of events in 2019, but comes back after inking a new partnership with Jake Paul’s media company Betr. Personalities from the social media star’s slate of influencers will be guest coaches in a new twist on the first event.
A five fight card arrives in Florida on May 1, with Betr Derek and Betr Jojo picking sides throughout the evening. The promotion hilariously trolled Derek, who fancies himself a fighter, by teasing that he might compete before eventually getting him to ‘coach’.
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GLORY Kickboxing is coming back to America
After years of focusing their efforts around the world, GLORY Kickboxing is returning to the Uited States for an invite-only kickboxing event series. They will kick off on May 1, with the infamous ‘Betr Derek’ Sullivan dipping his toe into the sport in a coaching role.
The controversial social media star has trolled the likes of Nate Diaz, Sean O’Malley and Israel Adesanya, and appears keen to make a boxing debut of his own. But first he will take on a guest coaching role as part of the series’ opening showcase next month.
Kicking off the series is a five-fight card headlined by a massive champion vs champion rematch as welterweight world champion Chico Kwasi (44-5-1, 23 KO) defends his gold against the lightweight world champion Tyjani “The Wonderboy” Beztati.
GLORY Kickboxing bosses open up about Betr partnership
In a press release following the announcement, GLORY CEO Marshall Zelaznik said: “We’re thrilled to partner with Betr to introduce a groundbreaking evolution in combat sports entertainment.
“With GLORY Underground: Powered by Betr, we’re merging world-class kickboxing with creator-driven storytelling in a way that’s never been done before.
“GLORY Underground is where sport, entertainment, and culture collide – creating a next-generation combat experience like no other. We’re embracing innovation by showcasing elite fight talent in a raw, immersive setting and amplifying it through cutting-edge content platforms.”
The first event can be viewed live for free beginning at 7 pm ET on GLORY’s YouTube channel. There will be 100 VIP guests invited to take in the action at the secret Miami location.