Tonight’s BKFC 41 has beaten the UFC again! | Fight Week Social Media Crawl

BKFC 41 has beaten UFC Vegas 72 for the second time this week, claiming the prize of bragging rights for best social media hustle.

By: Stephie Haynes | 1 month ago
Tonight’s BKFC 41 has beaten the UFC again! | Fight Week Social Media Crawl
Art courtesy of Chris Rini

What are we comparing?

It’s a safe bet that the weekend’s fight cards will all deliver some measure of entertainment to the masses, but for the second time this week, BKFC 41 has topped UFC Vegas 72 in that regard. Not only is their card better, the social media offerings from the promotion and its fighters have also won the week with a combination of unintentionally funny clips, cringeworthy interviews and presser hijinks all mixed together with highlight reels and faceoff videos.


In the interest of transparency, this week, I kept the post selection strictly to Twitter. When I plugged in my search queries: UFC Vegas 72 and BKFC 41 respectively, the results pulled up a much wider variety of content from BKFC. Going a little further in, I changed the search queries to the main event stars. Again, the results demonstrated more variety on the BKFC side.

Based off my extremely limited, non-peer-reviewed study, I have determined that BKFC 41 has defeated UFC Vegas 72, excelling at social media hustling and utilizing their athletes’ quirky personalities to full benefit. Where they really shined was flooding the timeline with all manner of promotional posts from highlight reel clips to fight clips to interviews. They clearly understand the value of going the extra mile. UFC typically reserves that treatment for their PPV cards.


BKFC has established a foothold in the combat space that finally seems less tenuous than when they first arrived. For those first two years or so, we were all wondering how long they’d last. I don’t see so much of that speculation anymore. Instead, I’ve noticed a definitive ramping up of their production value. I’ve also noticed the more concentrated effort to promote their cards via any outlet they can find. And it’s hard not to notice when they’re signing decent talent regularly.

They’ve enjoyed some measure of success in netting corporate sponsors and cultivated a dedicated following, as well. I don’t know if they’ll be around in ten years, or if they could ever go head-to-head with a UFC PPV and come out the other side whole, but it’s refreshing to see someone else come along and upset the status quo from time-to-time.


Do I like the $49.99 price tag that BKFC 41 will zing my wallet for? Nope. That said, I understand this is how the sausage gets made and have resigned myself to the fact that I, like so many of you, spend a small fortune on combat sports every year. I doubt that is ever going to change for any of us.

Am I the new leader of the BKFC fan club? No, and further, I do recognize they have issues that need addressing. But for this weekend, where they’ve put in the effort and gone that proverbial extra mile, I’m going to give them their flowers and root for the success of their PPV (which is still overpriced).

The good stuff: UFC Vegas 72

Yadong Song vs. Ricky Simon

Cody Durden vs. Charles Johnson

Irina Alekseeva

Caio Borralho

Yadong Song

The better stuff: BKFC 41

Rowdy Bec

Christine Ferea vs. Bec Rawlings

Luke Rockhold

Mike Perry

Chris Camozzi & Chris Weidman

The BKFC 41 Main Event: Exhibit A

The BKFC 41 Main Event: Exhibit B

The BKFC 41 Main Event: Exhibit C

The revolving door

The revolving door part 2

Check out our full weekend coverage

We’ve got the recipe for your weekend violence. As a matter of fact, we have several. Check out our staff predictions or the betting odds for UFC Vegas 72. Or have a gander at our five biggest reasons to watch BKFC 41. And if you don’t find anything to your liking in those, try out our five biggest reasons to watch Rizin Landmark 5.

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About the author
Stephie Haynes
Stephie Haynes

Stephie Haynes has been covering MMA since 2005. She has also worked for MMA promotion Proelite and apparel brand TapouT. She hosted TapouT’s official radio show for four years before joining Bloody Elbow in 2012. She has interviewed everyone there is to interview in the fight game from from Dana White to Conor McGregor to Kimbo Slice, as well as mainstream TV, film and music stars including Norman Reedus, RZA and Anthony Bourdain. She has been producing the BE podcast network since 2017 and hosts four of its current shows.

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