After a multi-year deal with Reebok expired the UFC picked Venum to be their new official supplier of UFC fight kits. The new Venum apparel got its Octagon debut at UFC on ABC: Vettori vs. Holland earlier this month.
However, this weekend will be the first time a Venum champion fight kit will ever be seen inside the UFC cage. And there will be three of them on display!
At UFC 261 this weekend, the first UFC event to be held with a capacity live audience since the COVID-19 pandemic began, there are three title fights on tap. In the main event Kamaru Usman defends his welterweight crown against Jorge Masvidal and before that happens Valentina Shevchenko defends her flyweight title versus Jessica Andrade and Zhang Weili defends her strawweight belt against Rose Namajunas.
Check the gallery below to see how the champs and challengers look in their new Venum kits. For some reason there were no Jorge Masvidal images in the database that collected images from this most recent UFC photo shoot.
Kamaru Usman poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Kamaru Usman poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Kamaru Usman poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Kamaru Usman poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Valentina Shevchenko poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Valentina Shevchenko poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Valentina Shevchenko poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Jessica Andrade poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Jessica Andrade poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Zhang Weili poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Zhang Weili poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Zhang Weili poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Rose Namajunas poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Rose Namajunas poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
Rose Namajunas poses for a portrait during a UFC photo session on April 21, 2021 in Jacksonville, Florida.
Photo by Mike Roach/Zuffa LLC via Getty Images
For wearing these fight kits, and fulfilling other promotional duties, each champion will receive $42,000 from the UFC’s fight week incentive pay. The challengers will receive $32,000. This represents a $2,000 pay increase from the Reebok deal.
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About the author
Tim Bissell
Tim Bissell is a writer, editor and deputy site manager for Bloody Elbow. He has covered combat sports since 2015. Tim covers news and events and has also written longform and investigative pieces. Among Tim's specialties are the intersections between crime and combat sports. Tim has also covered head trauma, concussions and CTE in great detail.