These days, certain forms product placement shows up where you least expect it. Especially in the combat sports scene, where it’s less likely for most fighters to be the faces of brands for mass consumption.
Yet due to their anti-establishment bravado and penchant for consuming the devil’s lettuce, the Diaz brothers have discovered that they now are the face of items used for the consumption of cannabis while visiting a shop in – where else? – their native Stockton, CA.
Nick hit up a head shop in Stockton, CA on Monday and found that artsy toner pipe designers had used his face — and his brother Nate Diaz‘s face — as the inspiration for some new glass.
He also found “Diaz Brothers” rolling papers.
While it’s not clear if this was done with their permission or if they stand to benefit from their likeness being used, at least Nick had a good time with it all. He celebrated the finding by firing up a pipe in the store, presumably to ensure the quality of the item since it has his face on it.
It’s truly a shame that UFC 209 isn’t going to be held in Stockton with the UFC star duo on the card, because this sort of memorabilia would have been an absolute perfect fit. But now we know this is a thing that exists, and MMA continues to be strange.
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