Alexei Auld is back to grill Eugene S. Robinson, author of Fight: Everything You Ever Wanted to Know About Ass-Kicking but Were Afraid You’d Get Your Ass Kicked for Asking and myself with some PR stumpers from the world of combat sports.
Today’s puzzlers include:
- You’re the UFC. What are your PR options if the Notorious One’s thirteen second knockout over Jose Aldo creates “Mo Money, Mo Problems” for your business model?
- You’re Conor McGregor. Your UFC whiskey toasting bros didn’t seem too happy with your victory. What changes, if any, do you make to your compensation messaging: publicly and privately?
- You’re Herb Dean. After an allegedly premature fight stoppage during Conor McGregor’s coronation against Chad Mendes, you allowed Chris Weidman to receive an unseemly amount of punishment last Saturday in his losing effort against Luke Rockhold. How do you respond to criticism of your uneven and apparently, unequal, fight stoppages?
- You’re Holly Holm. You want to fight before Ronda Rousey is medically cleared to eat an apple. UFC President Dana White clowned your manager’s public request to fight Miesha Tate and stay busy. How do you campaign for a fight without invoking the ire of the UFC?
- TEACHABLE MOMENT: You’re Tess Holliday. Founder of “Eff your beauty standards” and plus size model. Your success as a body positivity icon is now threatened by outraged fans who claim to have been mislead into subsidizing your “expensive lifestyle”, photographers who allegedly vowed to never work with you again after making unflattering comments about your photo shoot behavior, and those who claim that alterations to your photos actually play into the traditional beauty standards and body positivity you claim to disdain. How do you salvage your reputation in wake of these damning attacks?
- EUGENE’S LOST BATTALION: Chris Weidman? Chad Mendes?And much much more!
And much much more!
All about Alexei Auld: He’s on Twitter: @alexeiauld He’s got a web site: alexeiauld.com. He’s written books: Tonto Canto Pocahontas and Billionaire Secrets of a Wanglorious Bastard.
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