Just a few months following the initial release of the UFC uniform kit, which included unfortunately misspelled names like “Giblert Melendez,’ Reebok has once again released another controversial t-shirt, this time with an indirect political statement that has enraged Irish fans.
Reebok released the ‘UFC Ireland Map Tee’ ahead of this weekend Fight Night show in Dublin. However, the multi-million dollar apparel company also opted to remove Northern Ireland from the picture entirely to leave the Republic of Ireland solely present on the t-shirt.
If that wasn’t enough, they added the caption: “Show your UFC territorial allegiance with this UFC Ireland map tee. You know in your soul the best fighters come out of Ireland, and you’re not afraid to scream your pride in the gym or at the Octagon.”
Conor McGregor’s coach, John Kavanagh, who recently signed an exclusive deal with Reebok for his SBG gym, took to social media to show his displeasure with the “incredibly insensitive stupid divisive idea.” He even suggested that he would no longer work with Reebok unless this shirt is removed from stock.
An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.
— Coach Kavanagh (@John_Kavanagh) October 21, 2015
Angry Irish fan comments can be found on r/MMA.
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