Even UFC optimists seem to be in a state of shock over just how well Ronda Rousey’s UFC 190 PPV did. The fact that the card underneath her was 7 fights long and short on top tier competitive bouts left a lot of hardcore fans doubting it would have any sort of success at all. I thought I was being a positive ray of sunshine when I suggested that it would do somewhere between 350k-450k buys (and probably on the higher end of that), putting it right in line with the most successful PPVs the UFC has ever run outside of North America. I wouldn’t have been at all shocked had it hit 500k, but that seemed like it would have been a real steal for the UFC.
Instead, it appears to be accelerating past all predictions, with some markers already placing it in the neighborhood of 1,000,000 PPV buys. The latest news to have UFC 190 trending high is from TheMMAReport, who say, according to Nielsen sources, the Fox Sports 1 prelims for Ronda’s PPV came in at 1,322,000 viewers, peaking at 1,599,000. Those numbers make it the third highest rated prelims in Fox Sports 1 history and trounce the 847,000 viewers UFC 189 brought in.
The only PPV prelims to do better than that this year were the undercard for UFC 183, headlined by Anderson Silva vs. Nick Diaz. Those pulled down a 1,546,000 rating on FS1, with the prelim card headlined by Miesha Tate vs. Sara McMann. Stay tuned for more news as we’ll probably be getting a much better idea of just where UFC 190 landed in terms of UFC’s all time biggest PPVs in the coming days.
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