UFC Exec reveals Sam Alvey’s spray-tan sponsor logo was against the promotion’s policy

Sam Alvey may be known for his unrelenting smile during fights, but the UFC certainly wasn't smiling when they realized that the fighter had…

By: Karim Zidan | 8 years ago
UFC Exec reveals Sam Alvey’s spray-tan sponsor logo was against the promotion’s policy
Bloody Elbow 2.0 | Anton Tabuena

Sam Alvey may be known for his unrelenting smile during fights, but the UFC certainly wasn’t smiling when they realized that the fighter had the words “Perfect Tan” spray-tanned onto his chest.

While Alvey would dispose of Daniel Kelly in the opening round, he was later informed that he had violated the UFC policy on sponsorships. Tom Wright, the UFC’s executive for Canada, Australia amongst other locations, explained his reasoning in the post-fight press conference.

“Fighters definitely can’t do that,” Wright said. “It’s against our policy. You can put your sponsors on your shorts. You can put your sponsors on your shorts, you can put your sponsors on your banner, but you can’t put your sponsors on your body.”

It appears the UFC attempted to remove the logo from Alvey’s chest but were unable to. While a punishment was not dealt to Alvey, officials confirmed that he would not repeat the incident again.

“We didn’t see it until before the fight,” Wright said. “We tried to do something to remove it. It was unremovable. But we’ve spoken to Sam and he understands the situation. I guarantee it won’t happen again.”

Asked about the incident following his fight, Alvey explained that it was done as a joke to entertain viewers.

“Yeah I had “Perfect Tan” on my chest,” Alvey told Submission Radio. “You know, I’m the most pale fighter in the UFC. I thought it was hilarious, the UFC did not, or maybe the commission didn’t of Adelaide; either way I’m incredibly sorry. I didn’t mean to break any rules. I swear it was not greasy. It was literally just a spray tan that said “Perfect Tan” on the guy who is not perfectly tanned.”

Transcription taken from MMAFighting.com.

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About the author
Karim Zidan
Karim Zidan

Karim Zidan is a investigative reporter and feature writer focusing on the intersection of sports and politics. He has written for BloodyElbow since 2014 and has served as an associate editor since 2016. He also writes for The New York Times and The Guardian. Karim has been invited to speak about his work at numerous universities, including Princeton, and was a panelist at the South by Southwest (SXSW) film festival and the Oslo Freedom Forum. He also participated in the United Nations counter-terrorism conference in 2021. His reporting on Ramzan Kadyrov’s involvement in MMA, much of which was done for Bloody Elbow, has led to numerous award nominations, and was the basis of an award-winning HBO Real Sports documentary.

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