Tweet of the Day: Can't touch Paige VanZant's new Reebok deal

Bloody Elbow 2.0 | Anton Tabuena

Hammer time? Looks like it. Reebok has their first individual sponsorship deal in place with a woman in the UFC’s strawweight division. Is it reigning champion, Carla Esparza? Nope. Challenger, Joanna Jedrzejczyk? Nuh-uh. It’s the division’s most media savvy participant, Team Alpha Male’s Paige VanZant. In fact, VanZant becomes only the second woman UFC fighter to sign with Reebok (to public knowledge) thus far, Ronda Rousey being the first. VanZant announced the deal with the UFC’s official uniform partner on Instagram, via rap dance.

So honored to be a Reebok athlete!!! My new kicks got me groovin!!!!!! Haha @reebok @reebokwomen

So honored to be a Reebok athlete!!! My new kicks got me groovin!!!!!! Haha @reebok @reebokwomen

A video posted by Paige VanZant (@paigevanzantufc) on Feb 10, 2015 at 8:27am PST

VanZant is currently scheduled to face off against fellow ~~“hot girl”~~ strawweight fighter, Felice Herrig at UFC on Fox 15, on April 18th in Newark, New Jersey. The event is expected to be headlined by a middleweight bout between Luke Rockhold and Lyoto Machida.

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About the author

Zane Simon

Zane Simon is a senior editor, writer, and podcaster for Bloody Elbow. He has worked with the website since 2013, taking on a wide variety of roles. A lifelong combat sports fan, Zane has trained off & on in both boxing and Muay Thai. He currently hosts the long-running MMA Vivisection podcast, which he took over from Nate Wilcox & Dallas Winston in 2015, as well as the 6th Round podcast, started in 2014. Zane is also responsible for developing and maintaining the ‘List of current UFC fighters’ on Bloody Elbow, a resource he originally developed for Wikipedia in 2010.

Tweet of the Day: Can’t touch Paige VanZant’s new Reebok deal

Zane Simon