Jon Jones lost Nike endorsement following media day brawl

Bloody Elbow 2.0 | Anton Tabuena

It appears that Jon Jones had already faced some financial repercussion ahead of his scheduled appearance in front of the Nevada State Athletic Commission.

The UFC light-heavyweight champion informed the NSAC that he had “already been punished” for the UFC 178 media day brawl and has lost several current/potential deals due to the unfortunate incident.

This includes his Nike endorsement.

“I’ve faced some punishment already,” Jones told the commission during his hearing on Tuesday. “I’ve lost a very big endorsement of mine – one of my biggest. I’ve lost people who were interested in sponsoring me. Those were going to be gigantic deals.”

When pressed to go into detail regarding his endorsement deal, Jones would only mention that it was his “Nike deal” that he had lost.

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About the author

Karim Zidan

Karim Zidan is a investigative reporter and feature writer focusing on the intersection of sports and politics. He has written for BloodyElbow since 2014 and has served as an associate editor since 2016. He also writes for The New York Times and The Guardian. Karim has been invited to speak about his work at numerous universities, including Princeton, and was a panelist at the South by Southwest (SXSW) film festival and the Oslo Freedom Forum. He also participated in the United Nations counter-terrorism conference in 2021. His reporting on Ramzan Kadyrov’s involvement in MMA, much of which was done for Bloody Elbow, has led to numerous award nominations, and was the basis of an award-winning HBO Real Sports documentary.