Mayweather vs Cotto 24/7: Complete Video Preview Documentary For The Big Fight

Bloody Elbow 2.0 | Anton Tabuena

HBO has created another one of their masterful in-depth 24/7 behind the scenes documentaries for tonight’s epic Floyd Mayweather vs. Miguel Cotto boxing championship fight.

More Mayweather-Cotto Coverage From SBN
Bad Left Hook | SB Nation | MMA Mania | Bloody Elbow

The other two episodes are after the jump. The final installment ran last night on HBO. The 24/7 format has revolutionized fight promotion and has been expanded to hype events as disparate as Nascar races and NHL series. I believe the first one was produced in 2007 to promote Oscar de la Hoya vs. Floyd Mayweather.

It’s the model for the UFC’s Primetime series and honestly still seems a few steps ahead. While the 24/7 format is a tiny bit stale after 5 years of faithful service, it remains the gold standard for fight promotion. If you’ve got a couple of hours today there is no better way to get primed to watch tonight’s fight.

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About the author

Nate Wilcox

Nate Wilcox is the founding editor of BloodyElbow.com. As such he has hired every editor and writer to work for the site. Wilcox’s writing for BE is known for its emphasis on MMA history, the evolution of fighting techniques and strong opinions. Wilcox developed the SBN MMA consensus rankings which were featured in USA Today from 2009 to 2011. Before founding BE, Wilcox was a political operative working for such figures as Senators John Kerry and Mark Warner and an early political blogger. He is the co-author of Netroots Rising, a history of the political blogosphere from 2003 to 2007. Wilcox also hosts the Let It Roll podcast on music history for the Pantheon Podcast Network.