HBO has created another one of their masterful in-depth 24/7 behind the scenes documentaries for tonight’s epic Floyd Mayweather vs. Miguel Cotto boxing championship fight.
The other two episodes are after the jump. The final installment ran last night on HBO. The 24/7 format has revolutionized fight promotion and has been expanded to hype events as disparate as Nascar races and NHL series. I believe the first one was produced in 2007 to promote Oscar de la Hoya vs. Floyd Mayweather.
It’s the model for the UFC’s Primetime series and honestly still seems a few steps ahead. While the 24/7 format is a tiny bit stale after 5 years of faithful service, it remains the gold standard for fight promotion. If you’ve got a couple of hours today there is no better way to get primed to watch tonight’s fight.
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