The UFC has scheduled a media conference call for 1 p.m. ET/10 a.m. PT today to promote this weekends UFC LIVE card on Versus featuring Dominick Cruz defending his bantamweight belt against “Mighty Mouse” Demetrious Johnson. Cruz and Johnson are scheduled to participate on the call as well as the co-main event competitors Stefan Struve and Pat Barry. UFC President is not listed as a participant according to the press release.
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This weekend’s event shall be the final UFC on Versus and the second time that the UFC is giving a title fight away for free. The first time was the title unification fight between Quinton Jackson and Dan Henderson after the purchase of PRIDE.
Promoting a title fight on free TV can do nothing but help the public’s awareness of the lighter weight classes and with Dominick Cruz sitting at the top of the bantamweight ladder, he’s become one of the most dominant champions in MMA. This weekend Cruz will attempt to defend the 135 pound title for a fourth time against Demetrious Johnson, who is riding a four fight win streak which includes Miguel Torres and Norifumi Yamamoto.