According to mmapayout.com:
The debut episode of the GSP vs. Hardy series scored big, but this follow-up has to be a little bit of a disappointment as it drops 50%. GSP vs. Penn only lost about 10% between its debut and follow up. Below is a summary of the ratings history of the entire UFC Primetime series:
January 14th, 2009 – Primetime: GSP vs. Penn E1 (880,000)
January 21st, 2009 – Primetime: GSP vs. Penn E2 (825,000)
January 28th, 2009 – Primetime: GSP vs. Penn E3 (662,000)
March 10th, 2010 – Primetime: GSP vs. Hardy E1 (1,000,000)
March 17th, 2010 – Primetime: GSP vs. Hardy E2 (506,000)Scheduling the show late on St. Patrick’s day, when many of MMA’s target M18-34 year-old demographic was having a drink at the pub, didn’t help.
HT: mmapayout.com
HT: ufc.com