The two UFC 109 undercard bouts, Mac Danzig vs. Justin Buchholz and Melvin Guillard vs. Ronys Torres, got the most viewers in the “UFC Prelims” series that started at UFC 103:
– UFC 109: 1.7 million viewers
– UFC 108: 1.5 million viewers
– UFC 104: 1.4 million viewers
– UFC 103: 1.4 million viewers
– UFC 106: 1.3 million viewers
Payout Perspective:
“I think it’s interesting to see the progression these Prelims have made. They’re still a work in progress in terms of content and scheduling, but the ratings are growing despite the variable presence of known commodities. The UFC is essentially leveraging its brand equity in order to build its fighters (and its own PPVs).”
HT: mmapayout.com