Dana White is quick to offer praise concerning his former rivals and newly made partners:
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the octagon wearing the Affliction brands,” UFC president Dana White stated. “Affliction is an innovator of mixing fashion with this sport, and we are looking forward to working together to promote the sport.”
Affliction, in turn and with no surprise, now shares the rosy sentiment:
“Our brand is synonymous with the ‘Live Fast’ approach to life, and UFC is the perfect venue for us to market our brand,” Affliction co-founder Eric Foss stated. “We have come to an agreement with the UFC, which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.”
For what it is worth, the rejoinder to the ‘Live Fast’ motto played itself out quite well.
Photo via ESPN.