Monte Cox Promises Fans More Adrenaline, More Tim Sylvia

We can all breathe easy now, per MMA Weekly: Cox says Sylvia won't retire. "He's an MMA fighter, that's what he does for a…

By: Nate Wilcox | 14 years ago
Monte Cox Promises Fans More Adrenaline, More Tim Sylvia
Bloody Elbow 2.0 | Anton Tabuena

We can all breathe easy now, per MMA Weekly:

Cox says Sylvia won’t retire.

“He’s an MMA fighter, that’s what he does for a living,” said the big man’s manager. “He’s got to keep fighting – he’s too young to quit.”

Cox says he learned plenty from his short involvement with M-1 Global, his first foray into national promotion. The company made big promises, many contrary to Cox’s business instincts, and eventually fractured before putting on an event. The plan for Adrenaline is to stay regional and build slowly.

“We’re a company,” he said. “We can lose on one, and we make it up on the next one. When you’re doing 60 shows a year, all that really counts is the bottom line at the end of the year.

“I’m not trying to do anything with Adrenaline, other than try to find a place that I can run a show that’s profitable.”

Cox does have a point that there is a vital niche to be filled by promotions like Adrenaline. Fighters on the downswing of their career like Jeremy Horn need a place to fight. Fighters on the upswing of their career like breakout heavyweight Ray Mercer Mike Russow need a place where they can grow.

Cox has a long and largely successful track record as an MMA manager and promoter. His Extreme Combat promotion put midwest MMA on the map.

Here’s hoping he can do better next time.

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About the author
Nate Wilcox
Nate Wilcox

Nate Wilcox is the founding editor of BloodyElbow.com. As such he has hired every editor and writer to work for the site. Wilcox’s writing for BE is known for its emphasis on MMA history, the evolution of fighting techniques and strong opinions. Wilcox developed the SBN MMA consensus rankings which were featured in USA Today from 2009 to 2011. Before founding BE, Wilcox was a political operative working for such figures as Senators John Kerry and Mark Warner and an early political blogger. He is the co-author of Netroots Rising, a history of the political blogosphere from 2003 to 2007. Wilcox also hosts the Let It Roll podcast on music history for the Pantheon Podcast Network.

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