Google trend data can be tricky and complicated, and it’s important not to extrapolate too much from it. However, they always have the top ten regions where there is the most search interest in a given topic. Over the last 30 days, here are the top 10 most interested regions in the UFC:
1. Canada
2. The United States
3. The Phillipines
4. Ireland
5. Brazil
6. United Kingdom
7. Finland
8. Australia
9. Sweden
10. France
Just as a note of clarification, this does not mean there were more searches in the Phillipines than in the United States for the UFC. My impression is that it means that out of all google searches in that region, this is the level of interest in the UFC.
The interest in the Phillipines is probably the most surprising, but I guess it shouldn’t be given the UFC’s strong television presence there. People were far too quick to condemn the idea to run in the Phillipines without looking further into it.